7 Top Tips for Students to Utilise Social Media
Unless you have been living under a rock for the past week or so, you will have heard the news that the word ‘selfie’ has been named as the Oxford Dictionary’s word of the year for 2013. According to them, the official definition of a ‘selfie’ is: “a photograph that one has taken of oneself, typically taken with a smartphone or webcam and uploaded to a social media website” and the frequency of its usage has increased by 17,000% over the past 12 months!
It’s no surprise though really, the ‘selfie’ has been blocking up twitter, Facebook and Instagram feeds with vigour over the past year or so and national newspapers are now publishing ‘selfies’ of celebrities as actual, real-time news. That said, recent research conducted by broadband provider Plusnet has found that ‘selfies’ are actually considered to be pretty annoying by everyone except the people who post them. The Plusnet research revealed that ‘selfies’ are the social media post most likely to get people unfollowed, although public displays of affection and overtly emotional posts just pipped them to being crowned as the most annoying on the web.
With this in mind, instead of cluttering up the newsfeeds of your followers with ‘selfies’ why not follow our 7 tips for students and graduates of how to use social media to your advantage when it comes to finding a job:
1) Follow big (and little) brands and companies in your desired industry on Twitter to build up a professional portfolio of people you follow. You might not think it, but a lot of networking happens over Twitter without people even realising it. If you do this then not only are you showing passion, but you are also inadvertently taking in all the latest industry news which will bode well when it comes to the interview stage.
2) Engage with these brands and companies, re-tweet their exciting news and reply to the questions that they pose. They may not reply to you directly, but most people read though their @ feed so if your name pops up repeatedly, someone might take notice. They will even more so if what you are saying to them is smart, helpful and resourceful.
3) You might not think that you need a Linkedin profile, but the big brands are using it to recruit so you should be on there waiting to be recruited. In these testing times you really need to stand out, so having a neat, interesting Linkedin profile which represents your personality is a great way to do that.
4) It’s often much more difficult to differentiate your personal and private life on your Facebook profile than it is through Twitter or LinkedIn so the best advice is to make Facebook as private as possible and keep it that way. Any connecting that you want to do with companies in your dream sector should be done through Twitter and LinkedIn.
5) Start a blog about your preferred industry; if you are really passionate then this will shine through in your blog. If a company or brand tweets a question about something that you have discussed on your blog, Tweet them a link. This is a much better way of putting yourself in front of them than simply tweeting and asking for a job.
6) With all this being said, make sure that you aren’t too corporate. More now so than ever, companies are looking for well rounded clever people who will bring something extra to their organisation. Obviously, be careful when it comes to anything risqué, but a link to a funny post on Buzzfeed is unlikely to hurt your Twitter employability appeal, in fact, it could almost make it.
7) Hashtags are your friend. Use these to search for vacancies which have been posted on Twitter. Tags such as #marketing #job should bring up marketing roles etc.
So there you have it, our top 7 tips for using social media to find a job. It seems like a lot of work and, to be honest it can be, but don’t give up because appearing knowledgeable and professional on social media will lead to better job roles in the future, as well as a perceived respect from your future employees before they have even met you!
For more information on the Plusnet survey, please read here.