Graduate Blog

5 Ways To Boost Your Online Profile


Social media use is still growing with 8 out of 10 British internet users featured on social networking websites. Increasingly, employers are utilising social media profiles to check up on potential work candidates to help them decide whether they’re the right man or woman for the job.

Why is my online profile important?

Employers scrutinise social networking profiles to see if you’re going to be a good fit for the business. Insight into your hobbies, personality and communication skills are valuable to any potential employer trying to figure out how you’ll gel with their organisation.

Your online presence is now so important, in fact, that many are predicting online profiles will completely usurp the traditional resume.

For some job sectors in particular, like PR, marketing and consultancy, a strong web presence is not just a benefit, it’s positively expected. In these jobs where social media management is key, employers want to see that you already have a firm grasp over your own web presence – if you can’t manage your own, how are you going to manage theirs?

5 instant profile-boosters

So if you’re looking to impress prospective employers, your social web presence is the place to start. Whether you’re a newbie looking to start your first blog or social media profile, or a networking whiz looking for tips to boost what you already have to offer, these tips will help you stand out from the online crowd.

1)      Better blogging

Setting up your own blog can convey your expertise on a subject matter and help you connect with influential people working in your field. However, a good blog will only impress if it’s well written, engaging and relevant. I used my online gaming blog to share a cool infographic explaining the chances of viewing a piece of web content.

You need to contribute regularly, not just to your own blog, but to related blogs too. And above all, make sure you respond to as many of your commenters as possible, as it’s really important to keep up your end of the conversation to maintain and grow readership. Try an app like InboxQ, which alerts you when people are asking a question about your chosen field online.

You might want to incorporate advertising program Google AdSense in to your blog. It’s a free, straightforward monetising strategy that relays commercial awareness to prospective employers.

2)      Timing is everything

Whether you’re using Facebook, Twitter or a blog, it’s imperative you maintain a regular presence. Out of sight, out of mind – so your followers need to hear from you regularly to stay interested. Above all, employers want to see someone who has a genuine passion for what they do, and a half-hearted attempt at blog you only post to every six months isn’t going to fool anyone.

Twitter users can try an app like Tweriod, which lets you know the best time of day to tweet, and when your tweets are reaching the widest audience.

3)      Keep targets in mind

It’s easy to spread yourself too thinly when you begin managing your online presence. Keeping up a blog, Twitter feed and more can take up a lot of precious time, so you want to spend it wisely. Whenever you post, make sure your online activity is targeted specifically towards the career you want, and will help to attract employers in that field.

So, LinkedIn and Viadeo users, make sure you’re contributing only to carefully-selected hubs that are genuinely of use and of interest to you, and make sure you priories updates from groups with lots of members.

4)      Take a look in the mirror

If you want to know the state of your online presence just do what any prospective employer would do – Google your name. What comes up? Hopefully it won’t be any embarrassing snaps from the Christmas work party. Make sure you keep your professional and private online profiles separate by getting to grips with networking site’s privacy controls.

And what are people saying about you online? Check out Google Alerts, which alerts you via email every time you’re mentioned online, so you can keep tabs on your online reputation more easily.

5)      Roll the cameras

While many professionals are more than happy to convey their thoughts online in the written form, far fewer people make use of a far more instant form of communication – the moving image. Youtube is a great way to capture the attention of your online readers, showing off your creativity, personality, and expertise. Users can also subscribe to your Youtube videos, potentially bringing you new blog readers and Twitter followers too.

So step in front of the camera, and get started on creating video aids to your written content. Employers are far more likely to press play than sift through endless blog pages, and will be receptive to a vibrant, affable personality.

About the Author

Samuel Miranda Samuel Miranda

Sam is a history graduate from the University of Sheffield. He’s now a London-based senior editor at Right Casino Media after enjoying a spell working in Gibraltar.

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