Graduate Blog

How Would You Like To Run Your Own Festival?

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Been to Leeds Festival and revelled in the incredible atmosphere wishing it would never end? Witnessed scenes of complete musical euphoria at Glastonbury? But have you ever thought about bringing this to your local community?

Fake Festivals are a team of festival lovers who bring the festival atmosphere to local communities, with live music from tribute and local bands, plus food, drink and the all-important festival-esque field. Based in Yorkshire, Fake Festivals have successfully created events that are looked forward to by many every year.

Now, here’s for the part where you come in. If you’re looking to get into events management or you are looking at a career in marketing/management then this could be the career move for you.

What’s Involved?

As Fake Festivals are based in Yorkshire, they are now looking to broaden their horizons and bring festivals to local communities all around the UK. Therefore, they are looking for licensees for their festivals, which means you become the event manager for the Fake Festival in your local community.

As a licensee you will be able to use all of the equipment, operation systems and the brand name of Fake Festivals for your local festival. You’ll promote the festival using marketing materials that are given in the license package and you’ll do so with confidence that you’re using a reputable brand name and operation that works.

In order to obtain a license from Fake Festivals to carry out your festival there is a charge of £13,275 (+ the cost of your three Fake Festivals tribute bands), which includes everything you need for a 1000 capacity Festival. Once this cost has been met, any further profit made from bar sales, ticket sales and concession stand fees are 100% yours.

If you think you can get more 1,000 people to attend, or the festival tickets sell faster than you first thought, every additional 200 tickets you want will be charged at £500. (This is arranged once the 1,000 sales have been made).

So, with the correct promotions and marketing, you might not just be bringing your community a fantastic festival, but making yourself a hefty profit in the process.

Take Centre Stage

Picture this – there are 1,000 people rocking away to great live music, the bar’s 6 people deep and the atmosphere is simply buzzing – and, it was you that made this happen. OK, so you’re not on stage, but you’re definitely centre stage, this festival is your success.

From day one, you’ll receive great support from the team, who will be able to offload their expertise to you and even though this will be your little project, the support is there all the way if you need it.

The perfect team is created with you bringing the knowledge of the area and people, and the Fake Festivals team bringing all of the equipment and marketing materials that will make this a success.

What Does the Licensee Fee Include?

  • Help to find the right location.
  • The submission of all the correct paperwork to your local authorities.
  • The use of the Fake Festivals name and logo.
  • The use of Fake Festival tribute bands.
  • All promotional material.
  • Tickets & wristbands.
  • Providing and setting up of the marquee.
  • Providing and setting up of the stage and lighting.
  • Providing and setting up of security fencing.
  • Providing and setting up of the PA system.
  • Providing and setting up of the crowd barriers.
  • Providing and setting up the bar.
  • Provide clean toilets for the festival.
  • Security.
  • Public liability insurance.
  • Fake Festival personnel to be on-site during your festival.
  • Sound & lighting engineers.
  • Providing and setting up a generator for power.
  • The drinks order (sale or return).
  • Site clearance after the festival.
  • On-going marketing & PR campaigns for your festival.
  • Ability to sell tickets through the Fake Festival online box office.
  • Promotion of your festival through the Fake Festival Twitter & Facebook feed.

Success Stories

Bec Cottrell – Tynemouth Fake Festival

“My partner Paul and I are from Newcastle but first came across Fake Festivals down in Brough while visiting friends. We were completely blown away by the concept and the quality of the tribute bands. There’s nothing quite like it running in the north east so once we’d explored the Fake Festival license further, we realised it could be a new and exciting opportunity which would complement our lifestyle. We can honestly say that working with Jez over the past year has been one of the most rewarding experiences of our lives. It was hard work and we dedicated every second of our spare time promoting the event in the three months leading up to the Fake Festival – but the Fake Festivals team were an amazing support and put on an absolutely incredible show for us in Tynemouth.

“We’ve had some fantastic feedback about our event and can’t wait to return to Tynemouth plus we’re planning to add another Festival in the Durham area to next year’s tour.”

TICKETS SOLD – 1,400

Iain Angus – Skipton Fake Festival

“I have been to many Fake Festivals over the years, not as a paying customer but as the lead singer of the Foo Fighters tribute band the Four Fighters. I have seen the Festival from the other side of the stage and performed on the tour ever since it started. I have seen it develop and grow over the years and knew it would work well in my area. I located a suitable site and Jez and his team did the rest, attending meetings and organising the entire Festival. As a professional tribute band we gig mainly over weekends so this business suited my down time. I promoted the Festival when I wasn’t performing. The buzz I got on the day, running the Festival knowing I had done the work to get over 1000 people inside the marquee, was just as good as being up on the stage performing in front of 1000+ people. The financial reward was amazing and I am back next year with another location added.”

TICKETS SOLD – 1,100

For more information on becoming a licensee for Fake Festivals, including details on what’s included in the license and for a further breakdown of costs, please visit the Fake Festival License Prospects online.

 

About the Author

Rebecca Rebecca

The best thing about working for Grads is the fantastic vibe and enthusiasm the team has for the company, being creative and marketing an amazing service...

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